Fractional CFO Services for Contractors, Real Estate, E-Commerce & Growing Small Businesses

Strategic Financial Leadership for Better Business Decisions

At Reconcile Point LLC, we provide Fractional CFO services that help growing businesses improve cash flow, increase profitability, and make better business decisions.

We work to understand how your business operates—not just the numbers—so every recommendation supports your operations, team, and long-term goals.

Based in Summerville, South Carolina, we primarily serve businesses throughout Charleston and the Lowcountry while selectively accepting clients nationwide.

Helping Business Owners Answer Questions Like…

• Can we afford to hire another employee?

• Should we purchase another truck or piece of equipment?

• How would that purchase affect cash flow and the budget?

• How much cash should the business keep in reserve?

• How many months can the business operate if revenue slows?

• How will seasonal revenue fluctuations affect payroll and expenses?

• Are we financially prepared to expand?

• Are our prices supporting profitability and long-term growth?

These aren’t bookkeeping questions.

They’re business decisions.

Our role is to help you make them with confidence.

Businesses Typically Contact Us When…

• Revenue is growing, but cash flow remains tight.

• Profit doesn’t seem to match sales.

• They’re planning to hire or expand.

• They’re considering purchasing vehicles or equipment.

• They need better visibility into business performance.

• They’re preparing for financing.

• Seasonal revenue creates uncertainty.

• They want a trusted financial partner who understands their business.

Industries We Serve

Contractors & Skilled Trades

HVAC, plumbing, electrical, roofing, general contractors, landscaping, excavation, and mechanical contractors.

Real Estate

Real estate investors, property management companies, rental property owners, short-term rental operators, and house flippers.

E-Commerce & Retail

Shopify, Amazon, Stripe, Square, and multi-channel retailers.

For e-commerce and retail businesses, we evaluate inventory turnover, purchasing trends, gross margins, inventory investment, and cash tied up in inventory.

Growing Small Businesses

Owner-operated businesses, service businesses, companies preparing for growth, businesses seeking financing, and companies expanding operations.

Strategic Financial Planning & Decision Support

Every engagement is focused on helping business owners make informed financial decisions.

Our work may include:

• KPI performance reviews

• Weekly updated rolling 13-week cash flow forecast

• Budgeting and financial forecasting

• Long-term business planning

• Profitability and gross margin analysis

• Pricing strategy

• Revenue and expense planning

• Inventory turnover and working capital analysis

• Equipment and capital investment analysis

• Scenario modeling

• Capital readiness

• Executive financial guidance

Reports and forecasts are tools.

Better business decisions are the outcome.

Our Process

Step 1: Complimentary CFO Books Review

Every engagement begins with a complimentary review of your accounting records.

QuickBooks Online is our preferred accounting platform as a Certified Intuit ProAdvisor. We can also work with other accounting systems depending on your business and reporting needs.

We review the quality of your financial information, current accounting processes, reporting accuracy, and opportunities for improvement.

This establishes the foundation for better planning and decision-making.

Step 2: Business Financial Assessment & Planning Intensive

Before making recommendations, we work to understand your operations, revenue model, team, customers, company culture, current challenges, and long-term goals.

Financial information provides insight.

Understanding your business provides context.

Step 3: Ongoing Fractional CFO Partnership

We work with you throughout the year to review performance, update forecasts, evaluate opportunities, and support important business decisions.

Business Decisions We Help Evaluate

We help business owners evaluate decisions before capital is committed, including:

• Hiring additional employees

• Purchasing vehicles or equipment

• Opening another location

• Expanding operations

• Increasing prices

• Investing in marketing

• Building inventory

• Improving inventory turnover

• Managing seasonal slowdowns

• Preparing for financing

• Determining owner compensation

• Building long-term business value

We use budgeting, forecasting, scenario modeling, and cash flow planning to evaluate how these decisions may affect profitability, liquidity, and future business performance.

Your rolling 13-week cash flow forecast is updated and sent weekly for information and planning.

It provides current visibility into expected cash inflows, cash outflows, payroll, vendor payments, taxes, debt obligations, equipment purchases, and other upcoming cash needs.

This helps identify potential concerns early and supports better decisions throughout the month.

Understanding Your Business Matters

Software can identify that payroll increased.

It cannot determine whether the increase came from new hires, seasonal staffing, overtime, training, or expansion.

Software can identify that inventory increased.

It cannot explain whether the increase was intentional, whether turnover has slowed, or whether too much cash is tied up in inventory.

The numbers tell part of the story.

We work to understand the business behind them.

Our Approach

Every recommendation begins with understanding your business.

We combine financial information with operational context to help you make informed decisions with confidence.

We don’t make business decisions for you.

We provide the financial insight, planning, and strategic guidance to help you make them.

What You’ll Gain

• Better cash flow visibility

• Improved profitability

• Greater confidence in business decisions

• Stronger budgeting and forecasting

• Weekly visibility into short-term cash flow

• Long-term business planning

• Better operational decision-making

• Financial preparation for growth and financing

• Executive-level financial guidance

• A trusted financial partner invested in your business

Secure Communication

Your financial information is handled through secure systems designed to protect confidential business data.

Questions are typically answered within 24 hours, excluding weekends and holidays.

Frequently Asked Questions

Do I need QuickBooks Online?

QuickBooks Online is our preferred accounting platform and the system we recommend for most small businesses.

As a Certified Intuit ProAdvisor, our primary workflows are built around QuickBooks Online. We can also work with other accounting systems depending on your business needs and reporting capabilities.

How often do we meet?

Every engagement includes a monthly executive strategy meeting along with ongoing email support.

Can you help prepare for financing?

Yes.

We help businesses improve financial visibility, strengthen forecasts, evaluate cash flow, and prepare for discussions with lenders and financial partners.

Ready to Make Better Business Decisions?

If you’re looking for more than accurate bookkeeping and want a trusted financial partner focused on the long-term success of your business, begin with a Complimentary CFO Books Review.

We’ll evaluate where your business stands today, identify opportunities for improvement, and build a financial strategy designed to support your goals.